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Then, Mr. Dumano, Chief Executive Officer of Essilor Greater China armani sunglasses woman , and Ms. Chen Luyi, Chief Operating Officer of Shanghai Essilor Optics Co., Ltd. joined hands with the industry’s “big brother” to shake their mobile phones to make their photos converge as a sign Love like the lights follow the light, declared love like the lens officially listed.
Designed for the glasses industry VR reciprocal equipment
As the global leader in the lens industry innovation, Essilor also showcased the current hottest virtual reality technology in the glasses industry results. Essilor’s VR-Nautilus is an experience device designed to distinguish it from other VRs on the market, designed specifically for the optical retail industry. Nautilus through the real scene simulation, Ray Ban polarized glass without glasses and wait, so that consumers the most intuitive experience of different depending on the visual lens brought by the imagination of the visual experience. In addition it can also adjust the monocular pupil distance and mirror distance, and in accordance with the needs of customers, adjust the use of visual clarity, so that feel more real mirror experience. Virtual reality of the ultra-high technology will greatly narrow the original can not try the lens and the distance between consumers wayfarer style glasses .
Flagship brand and then heavy punch
Essilor’s flagship brand Wanli Road ®, launched at the same time to the industry launched the “Miles Rookie Triathlon”, aimed at online and offline learning and interaction, driving the overall industry technological progress, which is not only a glasses People’s carnival, but also in the new media era, to show the vitality of the glasses industry with the times Ray Ban new collection 2014 .
Diamond crystal family has been upgrading for many years, diamond crystal A4 layer has been set to prevent glare, wear resistance, dirt, dust, water, double-sided UV protection and blue filter 1 as a whole, SPF2 index concept has been accepted by the industry and more and more consumers, as a measure of the lens layer of one of the important indicators.
Essilism and the concept of exhibition
Innovation is the soul of Essilor, corporate social responsibility is Essence Road ahead of the inexhaustible motive force. In 2015, Essilor harvested many awards in the industry Ray Ban Clubmaster Vintage , including the most respected corporate award and the most influential brand award of Chinese eyewear selection, and for five consecutive years by Forbes magazine as the world’s most innovative optometry One of the company. Essilor Avenue, the concept of space base station presented around the “love like praise, depending on the heart” theme set a series of rich and interesting links, bringing novel and interesting experience, but also reflects the sense of science and technology, but also show Essilor led the optical industry, is bound to scientific and technological innovation in the end of the determination. In addition to the exhibition site, WeChat platform has also launched a PK eyes of the game, Ray Ban sunglasses balances while entertainment, appeal to the industry and outside attention to vision health. If you can not go to the exhibition site to personally experience the experience, may wish to follow the way to WeChat to an intimate interaction!
Abstract: In early spring in February Sunglasses roberto cavalli , Fang Fei bloom, China (Shanghai) International Optical Industry Exhibition entered the sixteenth year. A hundred years of brand Essilor Road in this vibrant season, “love like praise, depending on the heart” as the theme, to full of future technology sense of spacecraft for the booth prototype design, wonderful debut Expo Pavilion.
Early spring in February, Fang Fei bloom, China (Shanghai) International Optical Industry Exhibition into the sixteenth year. Centennial brand Essilor in this vibrant season, “love like praise,white sunglasses depending on the heart” as the theme, to full of future technology sense of spacecraft for the booth prototype design, debut Expo exhibition hall.
Focus on interconnected life
Worldwide, the average daily use of more than 7 hours a day digital products. For the electronic screen is too high brightness, smaller fonts and eye with too long time caused by eye health problems, according to the road group developed a diamond crystal praise praise digital life lenses, the series of lenses for a variety of vision correction Demand, but also can effectively alleviate the multi-screen era brought about by a variety of visual symptoms. Official Ray Ban Love the sudden special technology – precision focus technology, specifically used to match the different reading distance, effectively alleviate the use of digital screen for a long time to produce visual fatigue, so that eye adjustment more comfortable. The same intelligent blue light filter technology is applied to protect the eyes from harmful blue light from the screen and retain the color reproduction while maximizing the protection of the eyes while the WAVE wave front technology enables the wearer to enjoy higher Clear sharp vision Official Site Ray Ban.
In the 49th Paris International Optical Fair (SILMO World Optical Show) held from September 25th to 28th, 2015, Essilor was awarded Silmo d ‘ Or Gold, this new lens to meet the increasing use of digital screen brought about by the new vision protection and relaxation needs.
Exhibition on the first day of the diamond crystal praise lens launch ceremony, harvest almost all of China’s optical industry’s most influential institutions of the full support. “China has always been a big country of myopia, with the popularity of digital life, consumers in addition to the basic vision correction function, Internet purchase window but also to solve the digital screen to the eyes caused by the troubles, we need innovative technology,” said Mr. Cui Yi, chairman of China Optical Association, said: Products and innovative marketing methods to activate this market to meet the needs of consumers! As a leader in the international optical industry, we are pleased to see Essilor and new products come out. “Tianjin Eye Hospital Party Secretary, deputy Dean Li Jie as the representative of the eye hospital, in recent years for young people increasingly seeking video terminal syndrome solution of the status quo Ray Ban sunglasses 2014 , feel: “Today is pleased to see Essilor launched a drill We hope that we can provide consumers with effective solutions and help the industry to grow. “” China glasses “magazine editor Mr. He Qing also expressed love for the love of this product, specifically for digital life and development, we hope to take this can provide consumers with effective solutions, Praise the blessing,Ray Ban sun glasses cheap and praise for praise
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Reporters in the vicinity of a jewelry store on the Linyi people square in a circle, but not found contact lenses, try to maintain the idea of being a reporter asked tally clerk. The clerk immediately into a dark lower shelf and Ray Ban Junior pulled out a box of foam, each of the glasses as long as 30 yuan.
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Subsequently, the reporter went to the nail shop, a store clerk in the same humble sunglasses Ray Ban against finding hard with glasses and said the United States contact lens pencil 50 yuan one, is imported directly from South Korea, the best selling color is unusual brown color, and red, light blue, etc., but not myopia Ray Ban Original.
Reporters asked a total of five stores, where a jewelry store, and two nail shops said the shop must sell contact lenses, these three store clerks said they did not have to sell contact lenses Need to know what the license rb 3025 .
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Diversified development trend from the consumption of these glasses to production,Ray Ban 8301 innovation, marketing, distribution and market development also presents a wide range of trends. This diversity:
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Through the combination of sheet material or composite design the shape of a simple change of lens more layered, rich in culture connotation, more fashionable, more elegant.
This reaction on the material culture of the concept of comparative cognition “sale sells glasses material” in it, obviously showing the gap has come.
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The rapid development of technology, not only the function of glasses has been extended, function and use more diverse, and on a large scale to expand the industry chain upstream and downstream. Many glasses occur not only with special functions but there are in glasses is characterized by extensive product lines and chains optician.
4, goggles diversification of wholesale channels
Development, expansion of cultural glasses market glasses, wholesale glasses is also known important changes. The development of the market in this diverse cultural influences also have various characteristics.
5, diversified corporate philosophy of eyewear
The rapid development of domestic production of the optical industry, bringing glasses, the consumer market continues to expand, but also the formation of intense competition. In this case, small and medium-sized domestic enterprises and place eyeglasses spectacles production companies want to maintain the current market share, it must be converted by business ideas, explore a variety of marketing and business philosophy glasses not expensive Luxottica Ray Ban .
In the past, the kind of “designer goggles present an activity” was insufficient to attract the Zhang Li market. In particular, when the price of glasses became transparent, relying on the traditional price war was impossible to ‘To get more customers, customer demand for the service business is also not limited to a simple in-store service and a traditional service, business only you can rely on the market change strategy, Diversification and updating the model of marketing services to attract more regular customers.
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Role 2 polarizer
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What is the difference and polarizing sunglasses is it? Sunglasses polarizer and which is better? Driving is very demanding field of vision, the need to improve vision, reduce fatigue, Ray Ban sunglasses and make the vision clearer, can only use high-quality polarized lenses, can play a seductive, eye effect. Do not choose an ordinary sunglasses, a huge color to identify the traffic lights, the green light is recognized for not serious, thus becoming the risk of traffic. Next, Xiaobian to explain you in detail Ray Ban Jackie Ohh.
1 What is a polarizer?
Polarizer is manufactured according to the principle of polarization of light. We know that when the sun projected on the road or water, direct eye irritation, eyes are dazzling, fatigue, can not be maintained depending on the material. Especially when you drive a car, outdoor recreation, not only affects our work and emotional play, and even affect our sense Ray Ban Cockpit of the images caused by dangerous, long-lasting resistance to direct sunlight but also leads to a decrease Rapid vision, the formation of myopia, hyperopia, astigmatism, or cataract like. «Ten brand >> polarizer»
Role 2 polarizer
Separated by filtration and effectively eliminate beam of scattered light. While the axis of light transmission of the track can be put in the video images of the eye, clear vision of nature, harmful light blocking, polarized light, which is totally absorbed causes light damage Glare and eyes.
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