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Abstract: Each brand and company are very focused on branding,Ray Ban eyeglass frame so the brand information is to understand the brand and where the company developed how the fastest way, this article will provide you with Essilor brand latest news, product news, etc. The latest information on the road, hoping to help you in a short period of time a clearer understanding of Essence Road brand.
Essilor’s latest news: ray Ban color

Essilor Company Profile:

Essilor Essilor (Shanghai Essilor Optical Co., Ltd.)
Founded: 1849 Registered capital: 45.5 million US dollars Brand origin: France Tel: 400-8207111 Online shop: 6 Merchants information: View investment
Shanghai Essilor Optical Co., Ltd., the lens of the top ten brands, founded in France in 1849, focused on the field of ophthalmic optics, the world of optical field experts, resin lenses and progressive lenses industry famous to produce and sell …
Fast Direct >> Brand official website> Essilor flagship store> Jingdong flagship store>
Essilor originated in 1849 France, Paris, has been more than 160 years of history glasses for men.
Essilor focuses on the field of ophthalmic optics, and the lens is fully integrated with human vision and optics, and is the world leader in optometry.
Continuous innovation has always been the core gene of Essilor. In 1959, Essilor created resin lenses and progressive lenses, with more than 5600 patents worldwide and one of the most innovative companies in the world for three consecutive years.
Shanghai Essilor Optical Co., Ltd. was established in 1995, is the French Essilor International Group in China’s wholly-owned enterprises, the total investment of up to 53 million US dollars Ray Ban glasses Woman 2014 . Located in Shanghai Songjiang Industrial Park factory, covering 35,000 square meters, the introduction of today’s most advanced lens production equipment and technology, according to the international standards of Essence Road production process and management.
Shanghai Essilor Company attaches great importance to the quality of Chinese optical industry practitioners, and Tianjin Eye Hospital co-founder of Tianjin Miles Road as the optical vocational training schools,Ray Ban sunglasses child  to carry out optometry, glasses of the various levels of training and evaluation of identification, progressive multifocal lens fitting technology Special training and training courses of various types of marketing courses for the optical industry practitioners to provide a visual science and technology life-long education place.
Essilor is committed to promoting the standardization of Chinese lens production and fundamentally improving the standardization of lens production,roberto cavalli sunglasses in line with international standards, so that Chinese consumers Can enjoy a safe, clear, beautiful, comfortable high-quality resin lenses.

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In fact, through network marketing glasses,Ray Ban Clubmaster  appeared at the beginning of the Internet, many people were tried, including the use of B2C and other models for sale but ultimately failed. Later, with the rise of Taobao and the supplier model of electricity shift, glasses have gradually found a place in the network, but overall sales are not optimistic. Even though the rise of a sales group of color contact lenses, sunglasses and other fashion products based independent power supplier, also did not really fit the training of the business model Sales eyewear in essence cheap ray ban Butterfly glasses.



But with progressive improvement O2O (Online For Offline) mode, many industry insiders are beginning to see eyeglasses and network integration can make changes. Billion on e-commerce glasses general manager Li Changli Co., once preached: “O2O fashion is a combination of optical industry the most appropriate development of the business model of the Internet Wayfarer Ray Ban .” Optical retail stores that sell products are mainly semi-finished products must pass scientific fit, processing into finished products to the end consumer use. To learn more about the consumer before the information glasses, such as brand,Ray Ban Round  style, price, quality, convenience degree glasses, had to go to the retail store, and now long been accustomed To online shopping, consumers are more willing to collect the product from the Internet information, see user comments, compare prices, look for store locations, and so on, they were made in Face all kinds of decide how to store consumption. However, the network can not completely solve all the problems of manufacturing a finished lens, professional and technical aspects related to mounting optometry bezel line , machining and other processes still need to be implemented to operate the shop. Therefore, in the “ubiquitous network” today, the eyewear industry is true as Internet-based products, commercial channels, marketing these three aspects, so that consumers can always display, search, Combined with the line-up establishment of the store service in order to save its shopping areas, offers practical business models, increase the store’s grip with consumers,Ray Ban sunglasses  stand firmly in the market.

So if the electricity provider for the store in terms of the use of good O2O models are a vital component. When traditional optical retail stores due to high rent and exit the street facade, in the second floor or basement, even when the office, how to increase the degree of grip with existing customers, Attract tourists Expanding low-cost channels is critical, in addition to electricity suppliers want to decorate the glasses of the market glasses something,Ray Ban Jackie Ohh  and have the level of the shop expertise and service has become the best choice for cooperation. Therefore, the optical industry needs O2O, need the perfect mix and interact online and offline, and all this is the Internet for opportunities and changes in the optical retailing industry Ray ban cheap glasses .

Although a lot of discussions before O2O for the benefits of the optical industry, but so far, either from or in the line of the O2O business line, successfully a few, however, founder Li Changli Billions of dollars on eyewear that the establishment of 020 the optical industry is indeed very challenging challenge, because in the Internet + billions on spectacle field glasses and Ray Ban Cockpit  actively explore Many years, been able to reach today. Apart from a handful of well-known companies, others essentially lamentable. So in the end is what hinders the development of O2O optical industry it? Let us analyze the following aspects Ray Ban 2132:

First: Internet awareness. Many optical retail executives recognize the important role of the electricity supplier for the store, and began to build O2O, but because they did not understand the real sensory and cognitive networks, often break badly beaten, but No final harvest. There are people, because there is a deep understanding of the network characteristics,Ray Ban 2140  a twisting encounter and turns on loss, and finally chose to give up. Therefore, no network comprehensive and deep understanding of the company, most only scratched the surface Ray Ban blind

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Jinhua staff of the myopia treatment center came to the development zone cheap rayban new wayfarer sunglasses  jinhua Qiubin primary school, screening vision for children 3025. The staff gave the children issued a number of declaration of the stationery and the Vision, tell them how to protect the eyes. A Zhong reporter in the photo
Each year, the organization of the city health department of affiliated ophthalmological hospitals and clinics for students of Jinhua City schools, each visual inspection. Recently, more than a thousand students of different results of the detection of different grade school grades, students of visual acuity is not optimistic,Ray Ban Wayfarer folding  in addition to the number of students in grades 1 to 3 for the Individual primary school of myopia, section myopia section of high school students 20%. Middle and high school students the average rate of the class of myopia Qi Cheng.



A college in the city, while walking in a classroom,Ray Ban highstreet  at first glance, most students must wear glasses. Master Li told reporters, students read and now write much better posture, many students who have the eye away from this work is getting closer, and some even want to feel like Coushang bezel mount. Li often to correct the duties of students in class position, let them out of school for more outdoors, leans on distance, relieve eye strain
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City personal myopia treatment center, said more and more rapid myopia students, ages become younger age, which is mainly caused by unhealthy lifestyles. At the same time, Ray Ban Warrior the popularity of electronic products has also accelerated the trend of developing the younger age of myopia. The child’s eyes are still the growth and development of some children like to read books or play phone lying in bed, excessive use as well as posture is not correct, it is easy to myopia
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“Some classic advice of eyes, eyes beneficial to the eyes, especially adult children, deserve a note. The staff said, for students to read and write good posture is very important, nonstandard posture is the main cause of myopia. Ray Ban eyewear Insist on doing ocular exercises. Eye regular examination each year, add more vegetables and fruits. You can not watch television too close to the screen. When watching TV, it is best to have the lights. Computer access time should not be too long, usually preferably 1 hour, to avoid visual fatigue. Do not write a small, close-up words, do not read small readings close together. Keep your exercise,Ray Ban Wayfarer original  do outdoor activities more. Myopia occurs when the situation, qualified to wear appropriate glasses. A long time reading, looking at the computer, it will reduce blinking eyes, causing the drying of the eyes, so should generally more blinking eyes, keep the eyes moist sun glasses woman.

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“Wu Measure” is a well-known optical industry hundred years,cheap woman sunglasses,men sunglasses,kids sunglasses  many consumers are directed on this flagship store lens. The city of Yangzhou, Jiangdu, Yizheng, Gaoyou Street hanging signs “Wu” capable of more than 10 optical shops, are not “family”, and some joined Shanghai, Nanjing and some joined. Recently, with the “Wu measurement” case of trademark infringement, this dispute mark “war” spread to Yangzhou Ray Ban sunglasses . Affiliated Nanjing “Wu power” shop Yangzhou will want to change the sign.
Yangzhou “Wu able” There are two clubs

On Sunday, the public Yangzhou told reporters reflect, before New Year’s Day he was in Shanghai, “Wu measure” new seat with a pair of glasses, frames and soon a slight problem, because at that time , The service staff told him that the glasses can be in the country “Wu measurement” franchise UNPROFOR, back to Yang, he went to the city Ray Ban original wayfarer , optical shops “Wu able”, hoping to help The server service, but it was rejected. It is proven that this “Wu power” nor “Wu able. ”
The same is “Wu able”, why not a man? Originally, the city hanging “Wu” signs capable of a dozen optical store, in fact from Shanghai, Nanjing two “club. “Wu measurement” optical store in October 1997 to join the Nanjing “Wu power”, Ray Ban online store at present, a wen shop,Ray Ban sunglasses cheap Wenchang store, Mochizuki Road, Times store supermarket four facade. Yizheng, Gaoyou, Jiangdu, Baoying several “Wu power” are gathered in Shanghai, “Wu able.” He leaves perplexed, two stores in Shanghai Jiangdu, Yangzhou was actually “Wu power” open.
Four “Wu measures” alleged offense Ray Ban Mirror
“Who is the authentic Wu power? “Insiders told reporters,” Wu power “as well-known brands, Shanghai Wu, able Wuliangcai Nanjing, Suzhou Wu power, Wuxi Wuliangcai several theories over the years around this old conflict not stopped.
Two years ago, from Shanghai, “Wu able” destabilize Suzhou, “Wu measure”,Ray Ban RB8301  in Jiangsu City 6 judicial proceedings, respectively, 6 cases after the trial, the judicial proceedings were closed. Not long ago, the first in Suzhou Intermediate People’s Court of First Instance verdict: Suzhou Wu able to no longer use the size “Wu measure”.eyeglass frames  The reason for this is Suzhou, “Wu measure” in the case of Shanghai, “Wu measure” brand has no historical roots, without the size of the police from “Dent” to “Wu power”, with a rise ” Wu able “is suspected subjective, only” Wu power “is the legal owner of the brand in Shanghai.
Yesterday afternoon, reporters log on Shanghai, “Wu” able seat. Cao joined the brand department again confirmed: counties and cities of Yangzhou “Wu able” to join the company’s store, urban “Wu able” not to join the range carrera sunglasses .
“Wu” able seat of the Department of Justice responsible for the name of Zhang believes that the Yangzhou four brand “Wu measure” to use, with its very similar offense, suspected registered. They will be right next to initiate legal proceedings reservations. Such as the success of the rights, these four stores, will no longer be “Wu” capable Marques RB3016 Clubmaster .
Nanjing Wu able to join, so there is no need to join Shanghai
Jiangsu and Shanghai, dispute “Wu power” to finally have a clear conclusion. Recently, the Supreme Court of Appeal of Jiangsu Provincial Superior People, rejected the “Suzhou Wu able,” the appeal, the maintenance of the Suzhou Intermediate People’s Court decision. Rain comes from the wind, Shanghai,Ray Ban RB3016 Clubmaster  “Wu measure” the next target will not be Yangzhou “Wu power”? Yesterday afternoon, the reporter interviewed Yangzhou Wuliangcai deputy general manager Zhu Qingcheng glasses.
Zhu Qingcheng told reporters, Suzhou, “Wu measure” was lost, largely due to his authorization to change the size of the police, “Wu power”, if Shanghai, “Wu able” to sue Yangzhou “Wu Power, “they will not be lost, because in October 1997 months, Ray Ban RB3211 they joined the Nanjing” Wu power “and Nanjing” Wu power “and Shanghai,” Wu power “there was a difficult to let go of origin.
Wuliangcai 1806 optical store Wuliangcai opened in Shanghai. Before the release, “Wu power” fifth descendant of Wu generation in Nanjing City and a boutique, in 1956, Wu city meet the national appeal sunglasses Ray Ban woman , take the initiative to seek public-private partnerships Wuliangcai glasses, According to the national policy to receive a fixed rate. In the 1990s, the company also changed its name to Shanghai Wuliangcai optical store, Shanghai Sanlian (group) Wuliangcai glasses.Ray Ban small  Zhu Qingcheng only if remo

My sunglasses and some tips

I slowly developed an interest in sunglasses about a year ago. However, finding the right pair of sunglasses is never an easy task. I tried on countless pairs of sunglasses over time and wanted to share some tips:
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– Ray-ban Sunglasses: I never could find a pair that suited me. They continue to slide on my face even the smallest (the 55mm). No matter what style I try, they just do not work for me. In contrast, my husband is Ray Ban Wayfarer the biggest fan of sunglasses.
– Kate Spade sunglasses are on the small side. If you have a small face, I highly recommend checking the mark. My two Kate Spade sunglasses are wonderful.
– In the same brand, different styles adapt differently. I fell in love with the fit of the Karen Walker Number One. I love them so much that I bought the Super Duper shortly after. However, the fit is not as large as the first.
– It is important to know the shape and size of your face.  Discount Ray Ban I have a heart shaped face for cat-eye sunglasses seem to look better on me. With that in mind, when I was contacted by Smart Buy Sunglasses, I chose the Dolce & Gabanna Cat Eye for functionality.

Personally, I think these glasses compliment my face shape well and are stylish without being on top. They are also comfortable and stay on my face great. They are not only a fashion statement, but the lenses
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Smart Buy Sunglasses offers free shipping, full refund and exchange within 100 days. If you’re in the market for new summer shades, I think it’s worth taking a look.

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Hometown Yan said that the current consumption of domestic glasses is still very “crude” – “a pair of glasses, a pair of glasses to wear for several years, the key is the price is too expensive, Ex works price was very low, and so I can say dead scared “Ray Ban Wayfarer.

Shang Yan Szeto explains: The reason is that traditional street glasses store sales formats too expensive. The advantage is that the train rent 30 yuan / square meters of inactive sites run glasses upstairs, rented four floors of 450 square meters, rent is only more than 10,000 yuan, compared to the monthly rent of about 2000-3000 yuan per square meter Pu center,Ray Ban sunglasses  the rent is only 1 / 60-1 / 100. This “Three glasses, seven loads” of the retail industry glasses, reduced by at least 90% of the rental fee, which has become dare in the capital supermarket “cheap” glasses.

In the industry has always been known for bizarre idea Hometown Yan also said that China’s consumer glasses do not meet the requirements, the optical industry to do is to train the Gome stores, To make “a basket buy glasses” glasses stores often become the next king. “In fact, you should wear glasses like wearing clothes, wear different circumstances of different glasses, optician rather than a pair of glasses to wear for several years. ”

Chamber of Commerce sent a letter calling for collective struggle

Train opened the next day, on January 26, the two largest group of glasses – Guangdong Ming Gallery glasses and glasses on the East pulled the product from the same brand train, and returned to the supplier, forcing suppliers To cut to supermarket suppliers, January 28, Guangzhou, glasses Chamber of Commerce issued an emergency letter to boycott the train to all retailers and wholesalers. Ray Ban Round Metal

Shang Yan Szeto said after the Chamber of Commerce issued an open letter, many suppliers have rushed to supermarkets to negotiate receipt. So far, Guangzhou Hing × optical company, Shanghai wild society × glasses, Interactive × 10 companies and many other suppliers, involving more than 20 brands, titanium mounts “Ou ×”, “Kaidi ×” titanium frame and so on ..
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Journalists then contacted the song Chamber Ning Canton of Commerce glasses will be director retail. Ning Song is directed by the forbidden action, he still has an identity, is chairman of the Guangzhou oriental glasses chains, with dozens of glasses shop in Guangzhou. Song Ning said the train used to make the brand eyewear price comparisons Ray Ban Original  for most not in regular store, brand similar only about 5%. To completely avoid this comparison, only 5% of it removed similar products.